The most ancient marketing
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author = {Lanier, Jaron},
title = {The most ancient marketing},
journal = {Communications of the ACM},
volume = 54,
number = 12,
month = dec,
year = 2011,
issn = {0001-0782},
pages = {22--23},
doi = {10.1145/2043174.2043204},
acm = {2043204},
publisher = {ACM},
address = {New York, NY, USA},
}