The most ancient marketing

@article{lanier-cacm201112,
   acm = {2043204},
   address = {New York, NY, USA},
   apice = {LanierCACM201112},
   author = {Lanier, Jaron},
   doi = {10.1145/2043174.2043204},
   issn = {0001-0782},
   journal = {Communications of the ACM},
   month = dec,
   number = 12,
   pages = {22--23},
   publisher = {ACM},
   title = {The most ancient marketing},
   volume = 54,
   year = 2011
}