Despite the recent formalization of the Web in terms of Representational State Transfer (REST) architectural style and Resource-Oriented Architecture (ROA), current tools for Web programming generally misunderstand its design. Based on REST/ROA insights, we claim that logic languages are suited for promoting the Web architecture and principles. The mapping of REST/ROA abstractions onto elements of Contextual Logic Programming also permits runtime modification of resource behavior. In this paper we present Web Logic Programming as a Prolog-based language for the Web embedding REST/ROA principles, meant to be the basis of an application framework for rapid prototyping.