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The most ancient marketing

Jaron Lanier
Communications of the ACM 54(12), pages 22--23, December 2011, ACM, New York, NY, USA 
@article{LanierCACM201112,
 author = {Lanier, Jaron},
 title = {The most ancient marketing},
 journal = {Communications of the ACM},
 volume = 54,
 number = 12,
 month = dec,
 year = 2011,
 issn = {0001-0782},
 pages = {22--23},
 doi = {10.1145/2043174.2043204},
 acmid = {2043204},
 publisher = {ACM},
 address = {New York, NY, USA},
}